On 22 April, the winners of the prestigious Golden Banker ranking, which has played a vital role in shaping the Polish banking sector since 2009, were once again announced. Organized by Bankier.pl and “Puls Biznesu” in cooperation with Obserwatorium.biz and Kantar, and thanks to the support of partners such as MasterCard, Securing Symetria UX, and Monit24, the annual ranking identifies the best banking products and services available on the market.
In the first quarter of 2021, specialists from Obserwatorium.biz and Kantar conducted a detailed study of the multichannel quality of customer service in 14 leading Polish banks. This year, the study paid particular attention to service on mobile channels and the availability of digital forms of contact with the bank, also considering the growing popularity of the BLIK payment system. In addition, the availability of electronic banking services was analyzed.
The study’s findings revealed that Getin Noble Bank was crowned the Golden Bank 2021, earning the highest rating for multichannel service quality. Santander Bank Polska and Bank Millennium were hot on their heels, also earning recognition for their commitment to providing exceptional customer service.
Three leaders were selected in the “Safe Bank—Best Practices” category, supported by Securing: mBank, Alior Bank, and, once again, Getin Noble Bank. In this category, specialists conducted two-month security audits of online and mobile banking systems, testing their security and stability.
In the “FinTech Innovation” category, evaluated by experts from various market authorities, this year’s winners were Concordia Polska TU (Generali Group), TUiR Warta and Simpl.rent. These awards underline the dynamic development of financial technologies and their growing importance in the daily lives of consumers.
The Golden Banker ranking promotes best practices and innovation in the industry and provides a platform for banks and financial institutions to develop further and improve their services. The detailed survey results, available in dedicated reports, give the banks valuable guidance on improving their operations in response to changing customer needs.